Portfolio
Videos
Testimonials and documentary footage produced during an internship at the Toronto School of Management. Responsible for videography, lighting, interviews and editing.
インターンシップの際制作した映像。撮影・照明・インタビュー・映像編集を担当。
Directed, filmed, and edited a self-produced music video.
Design
Example of a design created for an assignment while a student at Toronto School of Management
トロントスクールオブマネジメント在学中、課題で制作したデザイン例
Copywriting - Created for a project assignment in November 2023
Advertising and landing page concept for WUXLY × Bryan Adams, including copywriting. Created as part of a project in November 2023.
IKEA banner ad concept, created as part of a Pay Per Click Marketing with Google Ads assignment in September 2023
Figma web flow design
Website Building and Design for Marketers - July 2023
Wireflaming(Balsamiq)
Website Building and Design for Marketers - July 2023
Branding Ideas
・BAKU Perfume
Based on research indicating the growth of the fragrance market in the post-COVID era, I developed a fictional fragrance brand. Centered around the concept of “restoring deep breaths to all people,” the brand is a genderless perfume line. I created a brand profile, brand DNA, and a target audience chart. The project also included visual branding inspired by a clearly defined customer segment, addressing customer needs and identifying comparable competitor brands.
コロナ禍以降フレグランス市場が拡大傾向にあるリサーチを元とし、架空のフレグランスブランドを制作。「全ての人々の深い呼吸を取り戻す」をコンセプトとしたジェンダーレス香水ブランドを制作しブランドプロフィール、ブランドDNA、ターゲットオーディエンス表を作成。明確な顧客ターゲットから顧客ニーズや比較対象になる競合ブランドを想定したブランディングイメージを作成。
・Branding analysis based on FOSSIL
Conducted a branding analysis using FOSSIL’s actual smartwatches and product characteristics as a foundation. Created materials including brand positioning, target audience profile, product pyramid, SWOT analysis, brand persona, empathy map, and a customer purchase journey.
Parfum de fantôme
Managing Social Media Sponsored Campaigns – Fragrance Brand Project
As part of a project for Managing Social Media Sponsored Campaigns, I developed a fictional fragrance brand. The project involved simulating the operation of Instagram and Facebook accounts as well as planning and managing a digital marketing campaign. I created a step-by-step strategy to meet hypothetical goals such as click-through rates and landing page visits. In parallel, I developed the brand’s concept, bottle design, key visuals, and overall branding. The campaign concept focused on the fusion of art and fragrance, envisioning an advertising campaign for a gallery event.
